WXI (Worst Experience Indicator)

About this product

Customer experience measurement platform developed by Erik Ingvoldstad and built by Acoustic (Acoustic Pte. Ltd.), grounded in expectancy-disconfirmation theory (Oliver, 1980). Captures pre-experience expectation and post-experience reality on a 1 to 10 scale at specific Points of Experience (PoE), plus one open question ("What was the single worst part?") grouped into stable, trended themes.

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